Software But Right: new website

Originally built under the name AI-Shoring, the offer has since been fully carried over into the But Right concept. There was no precedent for it: a brand-new, complex B2B offer needed a brand-new website, with no existing site as a starting point.

Structure, positioning and content were developed from scratch, with clear audience targeting for a complex topic. Three design drafts were presented, one was chosen, and it was implemented in full.

An AI-based blog system was added on top, drafting posts on a wide range of topics on its own. Every post goes through a human-in-the-loop process before it gets published.

Two special components stand out further: a "reality-check ticker" that summarises new news about problems and developments around vibe-coding and AI-driven software development every day, and a demo piece of software built in six minutes. Hovering over it reveals that not everything that glitters is gold, and which problems actually show up underneath.