AI / vibe websites
Quickly impressive, but often missing content editing, clear structure, safe launch and operational responsibility.
MigrationModernisationCMS outSEO retainedAI SpeedProduction RightMigrationModernisationCMS outSEO retainedAI SpeedProduction RightMigrationModernisationCMS outSEO retainedAI SpeedProduction RightMigrationModernisationCMS outSEO retainedAI SpeedProduction Right
AI speed. Built properly. Hosted in Germany.
AI websites. Done right.
We build AI websites, modernise old sites and handle CMS migrations faster. So your website is actually usable afterwards: editable, findable, tested, privacy-compliant and clearly yours.
Looks finished
Actually works
We do not only show a nice concept. We show how it becomes a maintainable website.
Designprettyrecognisable
Contentcopiededitable
Searchignoredfindable
Launchimprovisedchecked
Opsunclearhosted cleanly
Short answer
What does But Right do?
But Right builds, modernises and migrates websites with AI acceleration. The difference from pure website generators: the site stays editable, findable, tested, privacy-compliant and technically assigned to the client.
Who is But Right for?
But Right is for companies that need a professional website quickly but do not want to publish an uncontrolled prototype. Typical cases are new offers, website modernisations, WordPress/Webflow/Wix replacements and technical migrations with existing content.
In the first week after launch, 5 websites went live: 2 built from scratch, 1 CSR migration off Vercel, and 2 WordPress migrations — 3 of them are public. View portfolio
The real problem
A beautiful first impression is not good enough.
AI generators quickly create beautiful websites. Legacy CMS and website builders bring baggage. But Right combines speed with what matters after the first wow: editing content, being found, launching safely and staying independent.
What can be missing after the wow
Edits without developers
Visibility in Google & AI search
Safe launch
Clean operations
Legacy CMS systems
WordPress, Webflow or Wix often become slow, plugin-heavy and hard to control.
Modernisation
We preserve content, visibility and brand value and move them into a website that is easier to edit and operate.
Four paths to your new website
Build new, modernise or migrate properly.
We choose the path based on your starting point, not on a rigid template.
New website
Brand, design, content, CMS and launch process from zero to useful and convincing.
Ideal for new offers, campaigns and company websites.
View fixed-price offerModernisation / rebuild
Rebuild an existing website visually and structurally, with better UX, clearer content and performance.
Based on your current site, screenshots, briefing and brand assets.
CMS migration
Replace WordPress, Webflow, Wix and similar systems.
Including content, media, SEO data, redirects and handover.
Technical website migration
Move existing exports, static pages or codebases into a modern website.
Simple for you as modernisation, cleanly handled underneath.
Portfolio
Websites that show what is possible.
Not just claims: real websites, migrations and rebuilds with visible design and a solid foundation.
Case Study 01
New website
AI-Shoring
A new B2B website for a complex offer, with clear positioning and booking CTA.
B2B messagingBookingBlogAI search
Case Study 02
WordPress migration / modernisation
About ZERO
Existing content and brand transferred into a modern, maintainable website experience.
WordPress replacementCMSPerformanceStaging
Case Study 03
Multilingual rebuild
Rocket Routine
Multilingual rebuild from a vibe-coded site with content transfer, structure work and a controlled launch process.
DE + ENContent importSEOLaunch checks
Below the surface
Just a pretty prototype? Not with us!
You do not need to know the technology. But it decides whether the website is editable, findable and launch-ready later. But Right delivers finished, professional websites.
Plain-language mode: what this means for owners, editors and normal readers.
Edit content
You can change text, images and pages later without needing a developer for every small edit.
Be found
The website is structured so people, search engines and AI answer systems can understand it better.
Launch safely
Before launch there is a private preview, tests and clear checks instead of “let’s just put it live”.
Move old sites
Content, images, old URLs and important search value are not simply thrown away.
Stay extensible
Booking, forms, search, newsletter or downloads can be added cleanly without turning the site into a patchwork.
Operate cleanly
The website runs on infrastructure in Germany/EU and remains clearly assigned to you.
4D process
Fast and structured.
01→
Understand
We clarify goals, audience, existing content, the old site, risks and the right path.
02→
Shape
Brand, message and examples become a clear design and content direction.
03→
Build / move
The website is built AI-accelerated, but reviewed, cleaned up and editable.
04→
Go live
You review the preview; we handle publishing, domain, analytics and handover.
But Right principles for websites
But Right is a Pickert GmbH brand based in Pfinztal, Germany. The responsible managing director is Sven O. Rimmelspacher. View legal notice
Architecture before surface
Security and privacy from the start
Tests and reviews before publication
Transparent scope
Code ownership stays with the client
Hosting in Germany
FAQ
Questions before we start.
Short answers so it is clear what But Right delivers and what we do not overpromise.
Is this just an AI-generated website?+
No. AI helps with speed. The important parts are structure, review, CMS, tests, migration, launch and operations. That is the “But Right” part.
Can you replace WordPress, Webflow or Wix?+
Yes. We review the current site, move relevant content and media, plan redirects and rebuild the website in a modern setup.
Can I edit content myself afterwards?+
Yes. That is central: the site should not only look good, it should remain maintainable for you.
How fast can a site go live?+
It depends on scope, migration and approvals. A focused website can move much faster than a large content migration.
What happens to SEO and old URLs?+
We treat visibility as part of the launch: key pages, metadata, sitemap, structured data and redirects are planned in.
Who is behind But Right?+
But Right is a Pickert GmbH brand. Contact for this offer: but-right@pickert.io.
Next step
Let’s build your website right.
Whether it is a new website, modernisation or CMS migration: in a short call we clarify your starting point, risks, examples and the fastest clean path.
No template pitch. We talk source, target, risk and the cleanest path to launch.
Showing the booking calendar requires your consent to marketing cookies. The booking provider loads content from Google Calendar.