Old systems get slow
WordPress, Webflow or Wix become plugin-heavy and hard to control over time.
AI speed. Built properly. Hosted in Germany.
AI websites.Done right.
We migrate existing websites in full and build new ones with AI acceleration. So your website is actually usable afterwards: editable, findable, tested and clearly yours.
Only looks finished
- Design: pretty
- Content: copied
- Search: ignored
- Launch: improvised
Actually works
- Design: recognisable
- Content: editable
- Search: findable
- Launch: checked
Short answer
What does But Right do?
But Right migrates existing websites in full and builds new ones with AI acceleration. The difference from pure website generators: the site stays editable, findable, tested and technically yours.
Who is But Right for?
But Right is for companies that need a professional website but do not want to publish an uncontrolled prototype. Typical cases are WordPress/Webflow/Wix replacements with existing content and brand-new sites for new offers.
Every website goes through a visual check against the old site and automated tests before go-live. If it fails, it does not go live. View portfolio
The real problem
A beautiful first impression is not good enough.
AI generators quickly create beautiful websites. Legacy CMS and website builders bring baggage. But Right combines speed with what matters after the first wow: editing content, being found, and staying independent.
What can be missing after the wow
- Edits without developers
- Visibility in Google & AI search
- Safe launch
- Clean operations
Switching feels risky
Migration is often avoided because visibility and Google rankings can get lost along the way.
Modernising keeps what matters
Content, visibility and brand stay intact. Only the technology underneath gets rebuilt cleanly.
Pricing
Two ways to your website: migration or a new build.
CMS migration
Take over an existing site in full: content, images, URLs, redirects, rankings. Visual check against the old site before every go-live.
- from €4,900 setup
- €97 / month
New website
New build up to 8 pages, AI-accelerated: structure, copy, design, CMS setup, visibility. Clear preview and launch tests before every go-live.
- €1,500 setup
- €97 / month
- Data stays in Germany, GDPR is the baseline, not an add-on.
- Hosted in Germany
- Your code, your CMS. Exportable at any time.
- Code ownership
- Visibility for Google and AI search systems is built in from the start, not bolted on later.
- SEO & GEO included
4-step process
Fast and structured.
Understand
We clarify your goal, existing content, old site, risks and the most sensible path.
Design
We turn brand, message and examples into a clear design and content concept.
Develop
The new website is built with AI acceleration, but checked, clean and editable.
Go live
You review the preview, we handle publishing, domain and handover.
FAQ
Questions before we start.
Is this just an AI-generated website?
No. AI helps with speed. What matters is structure, review, CMS, testing, migration, launch and operations.
Can you replace WordPress, Webflow or Wix?
Yes. We review the current site, move relevant content and media, plan redirects and rebuild the site in a modern setup.
Can I edit content myself afterwards?
Yes. That is central: the site should not only look good, it should remain maintainable for you.
How quickly can a website go live?
That depends on scope, migration and approvals. A focused site goes live much faster than a large content migration.
What happens to SEO and old URLs?
We treat visibility as part of the launch: key pages, metadata, sitemap, structured data and redirects are planned in.
Who is behind but right.?
but right. is a Pickert GmbH product. Contact for this offer: websites@pickert.io.
Do you also build software?
Yes. Many people see a website as a web app anyway these days. For custom software projects we gladly point you to Software But Right.
Portfolio
Websites that show what is possible.
Not just claims: real sites and migrations with visible design and a solid foundation.
Software But Right: new website
A brand-new site for a complex offer, with clear positioning.
Case studyView live
Rocket Routine: multilingual rebuild
Rebuilt from a vibe-coded site with content transfer and a clean launch.
Case studyView live
about ZERO: migration from WordPress
Existing content and brand carried over into a modern, maintainable website.
Case studyView livePickert GmbH
The team behind but right.
Sure, I can use vibe-coding tools or systems like Claude Cowork to build a good-looking website very quickly. The problems only start once you get into the details: where is it hosted, how is it maintained, how do you extend it, what about access credentials and data security? That's exactly why we build these sites on a modern, proven tech stack and equip them with components that are freely extensible and can be enhanced with smart features. That gives you, as a customer, a reliable, technically and qualitatively solid foundation to run your website on.
Sven Rimmelspacher, Managing director, Pickert GmbHWe keep getting requests from clients who want to move away from WordPress, for example, because they're fed up with plugin overload and tedious maintenance, and often need special hosting just to run their site at a reasonable speed. That's exactly where Websites But Right comes in: we migrate the old site so it stays identical, or give it a new design on request that runs cleanly on our platform. Either way, nothing from the hard-earned baseline gets lost: SEO, Google rankings and everything else that comes with it.
Isabel Pickert, Authorized officer, Pickert GmbHUnder the hood
Just a pretty prototype? Not with us.
You do not need to know the technology. But it decides whether the website stays maintainable, findable and launch-ready.
Plain-language mode: what it practically means for you as the operator.
Edit content
You can change text, images and pages yourself later, without needing a developer every time.
Get found
The website is structured so people, search engines and AI answer systems understand it better.
Launch safely
Before launch there is a private preview, tests and clear checks instead of "let's just push it live".
Take over the old site
Content, images, old URLs and important search-engine value are not simply thrown away.
Stay extensible
Booking, forms, search or newsletter can be added cleanly, without the site turning into a mess.
Run cleanly
The website runs on infrastructure in Germany and stays technically yours.
Next step
Let's make your website right.
Whether CMS migration or new website: in a short call we clarify your starting point, risks and the cleanest path.
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